Wallace Dry Goods

Wallace Dry Goods is a luxury leather handbag brand rooted in West Texas heritage and designed for the modern woman. Born in Midland, designed in Milan, crafted in New York. We partnered with them to design and build a Shopify experience that carries the weight of that story, translating a brand with real history and character into a digital presence that feels as considered as the products themselves.

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The design balances storytelling and product showcase in equal measure. Editorial photography and lifestyle-first layouts pull the user into the world of the brand, while the product experience stays clean and shoppable throughout. The challenge was holding the tension between Texas heritage and modern luxury without letting either side tip too far. Every decision, from typography to layout to the way collections are presented, was made with that balance in mind.

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The product page leads with the bag, giving it the space and focus it deserves. From there, the page moves into the story behind each piece, details about the craft and materials, and lifestyle imagery that brings the customer closer to the world Wallace Dry Goods is building. A page that sells the feeling as much as the bag.

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We built the store from scratch on Shopify, setting up a system that was intuitive to manage from day one. Product organization, content updates, collections, every part of the back end was structured with the team in mind, so they could focus on growing the brand rather than figuring out the tools. A setup built for long term independence.

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A few months after launch, it's been great to see the brand gaining momentum. What stands out most is how naturally Wallace Dry Goods has integrated the website into their offline activities, using it as a tool that bridges in-person interactions with their digital presence. The Shopify store has become a real driver of that connection, turning every touchpoint into an opportunity to convert.

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